We’ve been busy adding lots of new products to the range over the past month or so but one range which we’re particularly keen to promote comes from the new campaign Tap.

In the past we’ve written about the silly practice of buying bottled water which has traveled hundreds or thousands of miles to the UK and how damaging this is to the environment.  We even made a video about it.  But now there is an alternative for bottled water lovers everywhere in the shape of Tap.

Tap is a new ethical enterprise taking on the bottled water industry.  It is a campaign and fundraising initiative committed to getting people to re-think bottled water through a range of clever little products designed to make drinking tap water fashionable, easy and safe.

Just to recap, Tap water in the UK is one of the highest quality tap waters in the world.  Testing by the Drinking Water Inspectorate in 2006 reported that 99.96% of 4.5 million samples tested passed water quality sampling.  In blind taste tests most people can’t tell the difference between tap and bottled water.  Tap even carried out their own survey on London’s South Bank and from a pool of 250 people 84% failed to identify tap water.

The products in the tap range have been designed to promote a sustainable lifestyle that gets people to re-use and recycle.  The Do It Yourself Water Pack includes 10 labels to encourage drinkers to re-use their water bottle 10 times before recycling which would result in saving 100 bottles of water.  The other item in the range is a sleekly designed re-usable water bottle which has been designed to last for years rather than thrown away.
All the products carry the message that Tap water is just as good as the imported stuff and with 70% of the profits from the campaign going towards water and sanitation projects in the developing world, we’re 100% behind this campaign which will hopefully do for bottled water what Anya Hyndmarch did for plastic bags.