Many fruits and vegetables, especially if they have been damaged, give off ethylene gas as they ripen.  Much of the produce in your refrigerator is sensitive to the presence of even very low levels of ethylene gas.  The fridge acts as a trap for the ethylene glas given off by the generating varieties, allowing it to build up to damaging levels.  Although not hazardous to humans, the ethylene gas leads to the early aging and rotting of your produce.

The easiest way to beat this?  Just drop an E.G.G. in each produce bin to preserve the freshness of your produce.  By keeping the Ethylene Gas Guardian on duty in your refrigerator, you are assured of a very low presence of ethylene regardless of what produce you are storing.
You eliminate premature aging and the crisp vitality of your vegetables means you and your family can continue to enjoy fresh produce for longer, saving money at the same time!

The E.G.G. is sold in packs of two eggs which will last for 3 months in most home refrigerators.  After 3 months, replace the packets inside the EGG.  Refill packs are available and will last for an additional 12 months.  Employing the EGG in your home can help a family of four cut food spoilage in half saving up to £300 per year (based on an average weekly spend of £18 for organic fruit and vegetables).